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How to manage digital marketing on a global and local level.
Hur GA4 kan skapa effekt för din digitala affär.
Content is king and marketing has never been more technical.
Alla klick du missar – om du har fel innehåll.
CMO för en dag – våra 5
viktigaste punkter.
5 största möjligheterna i Google Analytics 4.
Höstens fem största trender inom Digital Marknadsföring.
Work better together – Maximize your agency collaborations.
Navigating Marketing Success: 5 Key Differentiators for Triumph over Challenges.
Start Investing in Marketing Analytics: 3 Key Considerations
It goes without saying that every truly data-driven marketing department recognizes the potential of analytics. Analytics data provides powerful insights, particularly into your customers' behaviours on your website or apps.
Today we see a variety of analytics providers being used. From Google Analytics to Adobe analytics to Matomo. The choices are abundant. Even though the collection of marketing data itself doesn't come with any staggering cost, the transformation, maintenance, and insight extraction require extra attention to get it right and make it useful.
We at Vekst have identified three key considerations based on our experience that organisations should keep in mind before investing in marketing analytics, to make sure you get the most out of your analytics tools, as well as remain compliant with current regulations.