Vekst Webinar series:
How to manage digital marketing on a global and local level.
Learn how international companies can work more efficiently and create impactful campaigns with multiple markets and marketing teams to consider.
Published: June 15th, 2023
Speaker: Max Wimnell, Co-Founder at Vekst
For most global companies finding the right balance between local and global marketing efforts is key. But how do you decide who does what? And how do you create a framework and structure that maximises the effects for all markets?
Vekst is a strategic digital agency that has worked with multiple clients on numerous global campaigns. In this webinar, we share our key insights and learnings about how multinational companies can better utilise local knowledge and global experience to create more effective campaigns and overall marketing structures.
In the webinar we will discuss:
How to minimise the overlap between global and local activations
Creating an effective framework and structure for marketing efforts
Defining tasks and goals for different parts of the organisation
How can global and local teams work together in the most efficient way
Utilising local knowledge
Content handover and adaptation process
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At Vekst we work daily with complex business challenges in strategy and marketing for some of the Nordics biggest companies. With Vekst Academy we have gathered all our competence, experience and learnings to offer educational sessions for both individuals and businesses that wants to accelerate their digital marketing.