Vekst Insights
Navigating Marketing Success: 5 Key Differentiators for Triumph over Challenges.
Our agency collaborates with a diverse range of B2B clients, tackling unique challenges but also uncovering common success factors in marketing strategies. In this webinar, we explore five key practices that drive marketing departments towards their goals and are adaptable for most companies.
This session highlights the benefits of improved collaboration between sales and marketing teams, from handing over leads to understanding the customer journey. We emphasize the necessity of having data and the skill to analyze and apply these insights strategically. Additionally, we discuss using and creating creative content in successful versus less successful campaigns, pointing out crucial considerations in the creative process.
Start Investing in Marketing Analytics: 3 Key Considerations.
It goes without saying that every truly data-driven marketing department recognizes the potential of analytics. Analytics data provides powerful insights, particularly into your customers' behaviours on your website or apps.
Today we see a variety of analytics providers being used. From Google Analytics to Adobe analytics to Matomo. The choices are abundant. Even though the collection of marketing data itself doesn't come with any staggering cost, the transformation, maintenance, and insight extraction require extra attention to get it right and make it useful.
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Work better together – Maximize your agency collaborations.
Collaborating with external agencies is a standard practice for most marketing departments. But how do we ensure that we get the best possible effect out of our partnerships?
Drawing from our extensive experience of teaming up with diverse companies from various industries, as well as collaborating with our clients’ other external agencies, we want to share our key success factors for creating better collaborations.
How to manage digital marketing on a global and local level.
For most global companies finding the right balance between local and global marketing efforts is key. But how do you decide who does what? And how do you create a framework and structure that maximises the effects for all markets?
Vekst is a strategic digital agency that has worked with multiple clients on numerous global campaigns. In this webinar, we share our key insights and learnings about how multinational companies can better utilise local knowledge and global experience to create more effective campaigns and overall marketing structures.
Content is king and marketing has never been more technical.
Explore the evolving landscape of digital marketing in this session. Uncover the paradox of balancing cutting-edge visual marketing with the technical capabilities of AI and automation. Learn how, in an era of content revolution, authenticity triumphs over perfection. Discover the need for impactful visual assets and a robust backbone for performance. Join us to navigate the changing dynamics of content and performance marketing in a world where everything remains familiar yet nothing stays the same.
The five biggest opportunities with Google Analytics 4.
Are you facing the transition from Google Analytics Universal > Google Analytics 4? (GA4) Vekst has investigated and collected the biggest opportunities we see in GA4 and why it is a good time to review your choice of analytics tool. We will walk you through new functionalities that GA4 enables, such as event-based reporting and data-driven attribution, how GA4 affect existing ways of working, what new processes are needed, and how we use the flexibility enabled by GA4 to our advantage.
This webinar is in Swedish.
How GA4 can create an impact on your digital business.
This webinar teaches how Google Analytics 4 can offer valuable insights into your customers and digital business. We will explore some of the key features of GA4 and discuss how these can contribute to gaining insights into your customers' behaviour and its connection to your business. This webinar will give you a deeper understanding of how you can use GA4 to optimize your digital strategies and strengthen your company.
This webinar is in Swedish.
CMO for a day – what five decisions would we make?
Max Wimnell has worked as a strategist and advisor to some of the largest companies in Sweden and the Nordic region for the past 10+ years. Now you have the opportunity to peek behind the scenes and learn what decisions Max himself would have made as a Marketing Manager or CMO at a global company. This webinar contains business-critical knowledge for those who are marketing managers, sales managers or working in business management.
This webinar is in Swedish.
All the clicks you miss – if you have the wrong content.
Want to improve your organic position on Google? In this webinar, our experts Petter and Emma share their best tips and insights on keyword research. They cover the four pillars of SEO, why creative copy doesn't always win, what exactly keyword analysis is, and why it is so important. Watch the webinar for valuable perspectives and useful tools to strengthen your digital business.
This webinar is in Swedish.
The five biggest trends in Digital Marketing for 2022.
This webinar is for those who want to stay up-to-date in digital marketing. Vekst visited Europe's leading fair in digital marketing, DMEXCO 2022, in Cologne, Germany, and we have summarized our biggest insights and autumn trends for you as a marketer. Among other things, we will talk about the changing behaviour and game plan that TikTok brings and having a "360 view" of data.
This webinar is in Swedish.