Published: March 8th, 2024
Speakers: Max Wimnell, Co-Founder at Vekst and Carmen Jiang, Senior Digital Analyst

As an agency, we work with a wide variety of B2B clients. Even if most B2B companies have unique challenges and opportunities, some universal patterns and key factors make some marketing departments succeed and meet their goals while others struggle to meet their full potential.

Join us in this webinar, where we’ll take a closer look at five key practices currently driving success in different marketing departments, which most companies can adopt.

Some topics we will discuss:

• How your company can benefit from a closer collaboration between sales and marketing. From handing over leads and working closer together to better understanding the customer journey. 

• The importance of not just having the right data but understanding how to interpret your results and implement your findings into your future strategies. 

• The differences between how creatives are being used and created during more and less successful campaigns – and what’s important to keep in mind during the process.