Re-think Digital Marketing
4 days, Stockholm, Gothenburg, Online
21 200 SEK exkl. VAT physical course
19 200 SEK exkl. VAT online
About the course.
Four full days specifically designed for the person who would like to apply tools, methods and processes from the entire digital ecosystem directly in their organisation. At Vekst, we work with complex business challenges in strategy and marketing for some of Sweden's, and the Nordic region's, largest companies. In this course, we have gathered and concretised all our learned lessons and will guide the participants through the creation of a comprehensive digital strategy for their organisation.
The focus is on creating effect and value through directly applicable knowledge that provides increased traffic, conversion, sales and profitability. During these four days, we will examine all important digital marketing building blocks and challenges while zoning in on taking advantage of the opportunities that today's digital landscape offers. It’s time to re-think your digital marketing strategy.
Highlights
Clear overview of the entire digital ecosystem and how you use its opportunities, channels and potential in the company's marketing.
Create a concrete digital strategy to be able to plan, implement and measure the effect of digital activities.
Generate an understanding of what digital behaviours look like in individuals and companies, and how you use this to your advantage to create results for your business.
Confidence in giving a recommendation based on data regarding complex business decisions around areas such as; increased traffic, conversion, sales and profitability.
Practical work in central systems such as Google Ads, Facebook Ads Manager and Google Analytics to get a basic understanding of the systems and which activities and reports are relevant to your business.
Opportunity to exchange experiences with others in similar roles and situations.
After completing the training, you will also have access to Vekst Academy's implementation guides for continued learning and activation in the organisation.
“Really good course that mixes theoretical models with practical exercises - which create real understanding and knowledge. The level of understanding, and appetite to fully utilise the digital landscape increased throughout our organisation thanks to this course.”
The sessions are shaped to work both for people working within B2B and B2C. Example of roles: Marketing Manager, Marketeer, Product Owner, Sales Manager, Team Lead or Project Manager.
Current dates
We set up, and run, courses in English based on request. Please send an expression of interest and we will contact you!
Fee & Information
4 full days, 09:00 - 16:30. Coffee/snack is included for all physical courses, as well as a delicious lunch.
21 200 SEK exkl. VAT, physical course
19 600 SEK exkl. VAT, online
Address - United Spaces Stockholm Waterfront, Klarabergsviadukten 63, or setup and run at your local offices.
Full course content.
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09:00 - 09:45 Introduction & web-psychology
09:45 - 12:00 Foundations in digital marketing
Digital ecosystem
Data-driven marketing
Digital goals
12:00 - 13:00 Lunch
13:00 - 13:30 Agile approach
13:30 - 14:30 Tactical plan & the digital customer journey
14:30 - 16:30 Digital strategy
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09:00 - 09:30 Introduction to Search
09:30 - 11:30 Search Engine Optimization (SEO)
11:30 - 12:00 Search Engine Marketing (SEM)
12:00 - 13:00 Lunch
13:00 - 13:30 Search Engine Marketing (SEM) cont.
13:30 - 14:30 Display marketing
14:30 - 15:00 Native announcement
15:00 - 16:15 Email & Marketing Automation
16:15 - 16:30 Summary the first two days
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09:00 - 09:30 Advertising in social channels
09:30 - 10:30 Facebook & Instagram
10:30 - 11:30 Exercise - Facebook Ads Manager
11:30 - 12:00 LinkedIn
12:00 - 13:00 Lunch
13:00 - 14:30 Social channels cont.
Twitter, Pinterest, Snapchat, TikTok
14:30 - 15:00 YouTube
15:00 - 15:30 Influencer marketing
15:30 - 16:30 Remarketing
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09:00 - 10:00 Optimising for Conversion
10:00 - 12:00 Web analysis
12:00 - 13:00 Lunch
13:00 - 14:00 Exercise - Web analysis
14:00 - 14:30 Tracking
14:30 - 15:00 Structure & process
15:00 - 15:30 Content
15:30 - 16:00 Digital strategy
16:00 - 16:30 Summary
What others said.
“As a customer of media and communication services, our team gained an appreciated insight and understanding of how the digital processes work in practice. This makes us both a better customer and enables us to communicate our demands way to our suppliers. It paves the way for better collaboration.”
— Johannes Öberg, Sales Manager PEAB Bostad AB
“Fully satisfied! Vekst’s education for our Nordic team gave us a holistic view of digital marketing. The combination of theory and practical exercise in different activities has made us feel confident in now activating digital campaigns ourselves instead of always letting agencies do the work.“
— Jennie Walther, Nordic Marketing Manager, Electrolux Professional
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Co-founder Vekst.
Max Wimnell has over 12 years of experience in digital marketing. In 2015, he launched the strategy and marketing agency Vekst alongside Peter Stopp. Max is a digital strategist and loves complex business challenges. If you do not find Max in front of a whiteboard, he is probably out on a long distance bike-ride.
Lecturers.
Our lecturers work as digital strategists and advisors to Vekst’s clients. They love to educate and share their knowledge.
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Digital Strategist.
Josefin works as a Digital Strategist and analyst. She has many years of experience in digital marketing / analysis in B2B and B2C in both local startups and global companies. The thing she loves most about her job? Analysis of digital activities with the goal of optimising to create an even greater effect. When she's not working, Josefin spends half her time going on hikes and half her time travelling.
