Analytics Masterclass - Google & GA4
2 days, Göteborg, Online
10 600 SEK excl. VAT, physical course
9 600 SEK excl. VAT, online
About the course.
Two days with full focus on digital analysis and the transition from Google Analytics Universal to Google Analytics 4 (GA4). In this masterclass, we teach you to set relevant marketing and sales goals as well as KPIs for your own business. We will also learn how to best setup GA4, which is focused on event based reporting and analysis. We dive deep into the data to identify potential and insights. A strong digital strategy is based on clear goals and the opportunity to easily see trends and implement changes based on conclusions. The focus of this masterclass is therefore to combine the strategic perspective with being able to practically read and correctly analyse data.
Vekst Academy guides you through the entire process from creating and goal strategy to following up on each activity. We highlight specific areas where it is possible to adjust to create growth and improved results. In this training, we work with Google's measurement tools, mainly Google Analytics and Google Tag Manager.
Bonus! We know that this is a complex subject, therefore we have included a 1h one-on-one with the teacher / analysis expert from Vekst after completing the course. We will use this hour for deeper analysis and implementation in own companies' Google Analytics or specific questions.
Highlights
Get started with Google Analytics 4, understand its functionality and new possibilities.
Set solid marketing and sales goals as well as KPIs for your own business, linked to the company's business goals.
Feeling comfortable to use data to make recommendations on complex business decisions concerning e.g. optimisation, conversion, sales and profitability.
Knowledge of how to set up and administer measurement - as well as following up each activity in Google Analytics, linked to goals.
Hands-on knowledge in how you work efficiently to setup and administer measurement in Google Analytics 4 and Google Tag Manager.
Best practice in how to create reports that are relevant for key stakeholders, such as the company's management team.
After completing the masterclass, you will also have access to Vekst Academy's implementation guides for continued learning and activation in the organisation.
“Vekst ran a training in Google Analytics for our team at Boråstapeter. The course was very well adapted to the different levels within the organisation so that all participants could increase their knowledge and rise to a new level. Really good mix of theory and practical exercises for long-term learning! Fun and rewarding days!”
If you are looking for a customised setup of this course using a different suite of tools - e.g. Adobe Analytics or Matomo, email us at academy@vekst.se and we will help you.
Current dates
We set up, and run, courses in English based on request. Please send an expression of interest and we will contact you!
Fee & Information
2 full days, 09:00 - 16:30. Coffee, tea, snack is included for all physical course starts, as well as a delicious lunch.
10 600 SEK excl. VAT, physical courses
9 600 SEK excl. VAT, online
Adress - United Spaces Stockholm Waterfront, Klarabergsviadukten 63, or setup and run at your local offices.
Full course content.
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09:00 - 09:45 Introduction & Digital behaviours
09:45 - 10:30 Creating digital goals // Creating a measurement framework
10:30 - 12:00 Web analysis, data collection and data security
12:00 - 13:00 Lunch (Included for physical courses)
13:00 - 16:30 Google Analytics:
Introduction - GA4
GA4 – Structure and Users
GA – Acquisition
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09:00 - 10:30
GA4 – Engagement
GA – Reporting
10:30 - 11:30 Segmentation and Reports
11:30 - 12:30 Tracking, UTM
12:30 - 13:30 Lunch
13:30 - 14:30 Google Tag Manager
14:30 - 16:00 Convert data to action
16:00 - 16:30 Summary of day one and 2 + walkthrough of Vekst Academy’s implementation guides.
What others said.
“We have become better at understanding and following up on our paid media, and we have also begun the process of structuring common KPIs for our projects. With this, we create better comparison data and a more solid basis for evaluating results.“
— Johannes Öberg, Sales Manager PEAB Bostad AB
“Vekst ran a training in Google Analytics for our team at Boråstapeter. The course was very well adapted to the different levels within the organisation so that all participants could increase their knowledge and rise to a new level. Really good mix of theory and practical exercises for long-term learning! Fun and rewarding days!“
— Åse Peterson, Boråstapeter
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Digital Strateg.
Josefin works as a Digital Strategist and analyst. She has many years of experience in digital marketing / analysis in B2B and B2C in both local startups and global companies. The thing she loves most about her job? Analysis of digital activities with the goal of optimising to create an even greater effect. When she's not working, Josefin spends half her time going on hikes and half her time travelling.
Lecturers.
Våra föreläsare jobbar till vardags som digitala strateger och rådgivare till Veksts kunder. De älskar att utbilda och dela med sig av sin kunskap.
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Senior Digital Strategist.
Petter is a senior digital strategist with 10 years experience in the industry. During these years, he has built up a solid knowledge of everything from content production to analysis for both large and small companies in both B2B and B2C. At work, Petter is most passionate about understanding behaviours and creating impact based on that understanding. When he is not working, the chance of encountering Petter is greatest on a running path in the forest.
