Managing the evolving digital marketing landscape within B2B.

The digital marketing landscape is constantly evolving, and success means keeping up with changes. One of the biggest current shifts is the definitive move away from third-party cookies and increased importance of utilising first-party data and why adapting your strategies is critical for continued marketing success. 

These changes are affecting ways of working within digital marketing from several perspectives. Vekst have gathered three of our experts; Carmen, Jonna & Erik to share their key takeaways on how B2B companies should navigate and prioritise actions.

Join us to discuss how we continue targeting the right audience, manage and adapt our strategies to the current platform shifts and implement a first-party-data approach as we continue to manage analytics and tracking without third-party cookies. 

In this seminar we will discuss: 

• How can your company make sure they adapt to all data shifts in 2024 and implement a First-party data approach? And why this is essential for continued business growth.

• How do we ensure a good ROAS as data loss continues?

• What strategies will continue to yield results moving forward, and on which advertising platforms?

• Defining ways of working that are needed to succeed in sales and marketing as data loss continues to increase.

Take the chance to mingle with other B2B marketing professionals and get new insights on the 17th of May.

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Where:
Brick Studios, Masthamnsgatan 5, Göteborg

When:
17th of May, 2024
08:30 - 09:00 Breakfast & Mingle
09:00 - 09:45 Live Session