Vekst Insights: Balancing Brand & Performance in 2025

Over the past decade, B2B marketing budgets have been heavily skewed toward performance marketing, optimising for short-term conversions, ROAS, and hyper-targeted ads. While this has delivered measurable results, many companies are now facing diminishing returns, increasing customer acquisition costs, and a lack of long-term brand impact.

Join Vekst in this exclusive breakfast seminar designed for enterprise CMOs and B2B marketing leaders where we deep-dive into this topic and showcase how leading B2B companies are shifting toward a more balanced approach – investing in both data-driven infrastructure and brand building alongside performance marketing.

What You’ll Learn – Designed for Enterprise CMOs & B2B Marketing Leaders

• The future of brand & performance – The risks of underinvesting in brand and infrastructure

• How to fix broken measurement and data issues – Practical steps to improve your marketing data quality

• Strategic budget re-allocation – Optimise for both immediate impact and sustainable growth

• Real-world examples – B2B companies that are making these shifts successfully

If your marketing budget is too focused on immediate returns and you need a more sustainable strategy for 2025-2026, this is the seminar you can’t afford to miss.

The data speaks for itself:

36% of performance marketing budgets are wasted due to short-term optimisation (Nielsen, 2024)

Top-performing companies integrate brand and performance rather than treating them as separate disciplines (HBR, 2023)

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When & where
23rd April, Stockholm
Time: 08:30 – 10:00, starting with breakfast and mingle with other B2B marketeers
Location: Sturehof, Stureplan 2, Stockholm

29th April, Göteborg
Time: 08:30 – 10:00, starting with breakfast and mingle with other B2B marketeers
Location: Brick Studios, Masthamnsgatan 5, Göteborg