Vekst are specialists in pharmaceutical and medical technology marketing.
Navigate complex regulations, reach HCPs and patients, and get measurable results with a partner who knows your reality. We understand how challenging it is to work within platform restrictions, comply with local regulations, and still move at pace – all while navigating lengthy internal approval processes. We offer:
Years of hands-on experience in regulated healthcare marketing
Deep understanding of MLR processes, compliance, and local regulations
Proven success across Rx, OTC, and medical device campaigns
Collaboration with marketing, medical, and compliance teams
Tailored strategies for HCP and patient communication
Our pharma and medtech customers.
Why precision beats speed in pharma and medtech marketing
In most areas of digital marketing, speed is everything – test fast, evaluate results, and adjust. However, in the Pharmaceutical and medical technology sectors, things work differently. It's more comparable to traditional offline media, such as TV and print. You need to plan every detail and ensure everything is accurate before pressing play, as updating assets later can often take weeks, sometimes even months.
We asked Robert Wigren, our Pharma and Medtech expert at Vekst, about his top tips and key takeaways for new marketing team members within these sectors.
Why is planning so critical in this sector?
Once your campaign is live, you can't just tweak and optimise on the fly. You often have long approval times for even minor changes, so you need to get it right from the beginning.
What's important to understand before launching a campaign?
Regulations vary significantly depending on both the market and the product, so ensure you know what's allowed in the market where you're marketing. Don't assume one setup works everywhere.
How do platforms affect the process?
Platforms are more limited, and many require special certifications that take time to get. Additionally, creatives and landing pages often take longer to be approved than in other industries, so timelines need to reflect this.
So, where should a new team member start?
Before you plan your campaign, it's essential to understand the limitations and capabilities of each platform, considering the specific product you sell and the target market you are communicating with. That clarity makes everything else smoother.
Name a couple of tactics marketers can use to communicate that are not obvious.
Different regions within a country may have varying methods of subsidising medical products, which is essential to know when planning regional campaigns.
Many medical products will benefit from raising awareness about the medical issue itself. One way marketers can avoid restrictions when buying media is to discuss the problem without directly linking to the brand's website, where their products are displayed. Suppose you are one of the market leaders; then the demand will be captured anyway.
Robert Wigren
Senior Digital Strategist