SEO Masterclass
2 days, Online (live)
9 600 SEK excl. VAT digitalt
About the course.
Two days with full focus on Search Engine Optimisation. In this Masterclass, we teach you how to adapt your communication to meet your customers' search behaviours to build success and grow your business. Vekst Academy will guide you through how organic search works today as well as hands-on exercises in key tools such as Google Keyword Planner, Google Search Console, Google Trends and Ahrefs.
The training is held for two full days with a break of about 1 week between day 1 and 2 so that you can carry out your own keyword analysis and begin the implementation of what you are learning in real-time within your organisation.
Highlights
Create a modern and concrete SEO strategy to increases traffic to your website and capitalise on existing search behaviours.
Learn to implement and make recommendations based on keyword analysis.
Practical exercises in creating content that is adapted for both users and search engines.
Understanding in which situations SEO is the right activity to create impact (and when it is not)
Opportunity to apply lessons directly in the organisation.
Understanding and approach to technical SEO such as e.g. indexing, re-directs and rendering optimisation.
After completing the masterclass, you will also have access to Vekst Academy's implementation guides for continued learning and activation in the organisation.
Example of roles: Digital Lead, Web Editor / Web Manager, E-Commerce Manager, Copywriter or Project Manager within marketing.
“For us, this training provided an invaluable insight into how we could change the process regarding ownership and decision of content on the site.”
Current dates
We set up, and run, courses in English based on request. Please send an expression of interest and we will contact you!
Fee & Information
2 full days, 09:00 - 16:30. There is a gap of 1 week between day 1 and day 2.
9 600 SEK excl. VAT
Where? - The course is run online, live with the lecturer, alongside other participants.
Full course content.
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09:00 - 10:00 Intro & SEO’s 4 foundations
10:00 - 12:00 Keyword Research
12:00 - 13:00 Lunch
13:00 - 13:30 When does SEO create an impact?
13:30 - 16:00 Content that works both for users and for search engines.
16:00 - 16:30 Summary & Walkthrough of assignment
We will take a break of 1 week between session 1 and session 2.
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09:00 - 10:00 Reflection from assignment.
10:00 - 11:00 Optimisation of landing pages for SEO.
11:00 - 12:30 Technical SEO & Indexation.
12:30 - 13:30 Lunch
13:30 - 14:30 Backlinks
14:30 - 16:00 Analysing the impact of SEO.
16:00 - 16:30 Summary & walkthrough of Vekst Academy’s implementation guides.
What People Are Saying
“A very important aspect is that we got more stakeholders within BSH to understand the importance of SEO, how we match our digital communication with content on the page. (..) For us, that training provided an invaluable insight into how we could change the process of ownership and content decision-making.“
— Madeleine Ponsbach, Bosch Siemens
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Digital Strategist.
Josefin works as a Digital Strategist and analyst. She has many years of experience in digital marketing / analysis in B2B and B2C in both local startups and global companies. The thing she loves most about her job? Analysis of digital activities with the goal of optimising to create an even greater effect. When she's not working, Josefin spends half her time going on hikes and half her time travelling.
Lecturers.
Our lecturers work as digital strategists and advisors to Vekst’s clients. They love to educate and share their knowledge.
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Senior Digital Strateg.
Petter is a senior digital strategist with 10 years experience in the industry. During these years, he has built up a solid knowledge of everything from content production to analysis for both large and small companies in both B2B and B2C. At work, Petter is most passionate about understanding behaviours and creating impact based on that understanding. When he is not working, the chance of encountering Petter is greatest on a running path in the forest.
