Senior Performance Marketing Specialist
Department: Performance & Media | Location: Gothenburg | Employment type: Full-time
Vekst is a digital agency that develops digital strategies, designs business development strategies, creates operational action plans, and executes measurable campaigns. We collaborate with global brands and B2B companies, focusing on generating impact and integrating their marketing and sales efforts.
We are expanding our Performance Marketing & Media team with a Senior Performance Marketing Specialist who will take on a strategic, hands-on role in performance marketing.
The role.
Your mission is to help our clients achieve their digital business goals while identifying opportunities to improve their digital presence. In practice, this means working on overarching channel strategies, acting as a consultant in client projects, and planning, managing, and optimizing digital campaigns.
The projects you'll work on primarily focus on advertising through Meta, Google Ads, and LinkedIn. However, nearly all projects include advertising on other platforms such as TikTok, Snapchat, Microsoft Advertising, or Pinterest. As a Performance Marketing Specialist, you'll also handle the follow-up and analysis of campaigns you're involved in or leading.
Key responsibilities.
Plan, execute, and optimize digital campaigns across various advertising platforms within paid social and/or paid search.
Contribute in developing channel strategies.
Actively analyze, identify improvement opportunities, and report on customer behavior and campaign outcomes.
Advise on optimization and strategies for clients' digital marketing investments.
Participate in client meetings, particularly startup-, and follow-up meetings.
Stay updated on industry trends, continuously develop your skills, and gain knowledge of new technologies and platforms.
About you.
To succeed in this role, you need to be curious about new trends and willing to challenge both yourself and established solutions. A desire to understand the bigger picture of business and the customer journey is equally important. At Vekst, we work closely on client projects and with our clients, so enjoying collaboration is key to thriving with us.
Requirements.
Minimum of 2 years of professional experience in digital marketing, with hands-on work in digital advertising.
In-depth knowledge of advertising on Meta and/or Google Ads is required; experience with additional platforms such as LinkedIn, Tiktok, Snapchat is a big plus.
Expert-level knowledge in SoMe-advertising is an advantage.
Experience with Marketing Automation is a big plus.
Experience in analyzing and tracking digital advertising performance using Google Analytics is required; familiarity with additional analytics tools is a plus.
Proven ability to plan strategically for channels and work hands-on in the platforms with campaign setup and optimization.
Agency experience and/or working with multiple brands simultaneously is a bonus.
Fluent in English, written and spoken. (Swedish is a plus)
Grow at Vekst.
As a digital agency, we work on organizational change projects and digital marketing with companies with complex business and sales processes, often on a global scale. The unique combination of assignments, clients, and our understanding of strategy and tactics allows us to offer and deliver something that genuinely makes a difference for our clients. We promise our clients to add a success factor for their growth and development. As an employee at Vekst, you are our most important factor in achieving this, regardless of your role.
We want you to grow your expertise and enter new roles while working at Vekst. You will get full ownership over your future career, and to support you Vekst will help you set the framework and create formats for growth. You take responsibility for your development plan, define your own goals and how to allocate your personal education budget.
During your time at Vekst, we promise you will gain valuable insights and experiences that will stay with you throughout your life and career. Vekst wants to be a success factor in your career.
We want to be a success factor in your career.
Wellness Allowance.
5,000 SEK/calendar year. We believe that if you feel good, you do a good job. So make sure to take full advantage of your wellness budget!
Additional vacation.
You have an extra week of vacation and six half-days off, before som of the public holidays in Sweden.
Pension.
Vekst offers a favorable pension plan. You receive counseling once a year, and you also have the option to salary sacrifice.
Employee Bicycle.
Purchase a bike through salary sacrifice - good for your health and good for the environment! We have several partners when it comes to bicycles, so you can find your favorite, whether it's made of carbon fiber or has a battery.
Some of our benefits.
Professional development.
15,000 SEK/calendar year per employee to spend on external courses, plus time for professional development during work hours.
Parental pay.
We cover what you do not receive from Försäkringskassan (the Swedish Social Insurance Agency).
Insurances.
Health, life, and security insurances. We will share more details about this when you start your employment.
And more…
You can choose between an iPhone or Android phone. We always have a well-stocked snack fridge and snack cabinet, and you have access to both a masseur and an osteopath. We do a lot of activities together, such as lunches, after-work events, and other fun things!
Questions.
We do not accept applications via email due to GDPR and to ensure that everyone is fairly included in the process. If you have any questions about the role or Vekst, we are happy to answer them, and you are more than welcome to reach out. We are working with an ongoing screening and interview process, so don’t wait to submit your application. We look forward to reading it!
Stina Scheller
HR & TA Manager
0760-42 40 50
stina.scheller@vekst.se
